I bought a bottle of Preshafruit Granny Smith juice the other day from the supermarket for a number of reasons:
1/ I was sick and was in need of fresh apple juice (and this stuff is full of nutrients thanks to its high pressure processing as opposed to pasteurising, which keeps all its nutrition, flavour and has longer shelf life).
2/ I love Granny Smith apples.
3/ The stand-out packaging, designed by Pidgeon. To be honest, if I see something with really cool packaging, I usually buy it just because of its really cool packaging. I love the use of a different typeface (that is usually seen on juice bottles), the shape and colours.

Although a little more expensive than your regular bottle of juice, the product and packaging makes it worth the extra pennies.

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