This was actually quite an interesting piece of work from designer Joe Stephenson, as its purpose was to encourage more designers to visit and use the Fedrigoni Showroom (a place that showcases fine papers) in London. The solution was Fedrigoni's Gelateria, an summer evening event featuring a vintage street vending gelato cart. This was to be a place where guests could cool off with a scoop of gelato, whilst enjoying authentic Italian street music, collect paper samples and acquainting themselves with the showroom. All materials and decorations are made from the Fedrigoni paper stock.

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