20.2.11

Vi Novell






This wine packaging by Atipus caught my attention straight away and I was immediately intrigued at the thought behind the design, particularly the reason for the pig and knife (as I don't naturally associate either of them with wine). Turns out Vi Novell is a fresh and fruity wine that has to be consumed soon after it is produced, which happens to coincide with the pig slaughter and has become a popular event.

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